Nowadays branding and admission are most important aspect of an academic institute in Madhya Pradesh. That can be improved by proper career guidance for the prospective students. Career Counselling helps them understand the career options that they have, and how to pursue them. Career Counselling helps them understand their own strengths and weaknesses of candidates
The institute can establish the Career Counselling Centre in major cities of the Madhya Pradesh / Rest of India as the NGO. This can be done under social cause and will enhance our social image across the Madhya Pradesh / India. It will increase the trustworthy ness of institute among the citizens.
The following major steps can be adopted for increasing quality admissions and branding of academic institute:
- Establish the career counselling centres in major cities of Madhya Pradesh/ Rest of India as an NGO for social cause and appoint a renowned counsellor in that city.
- Provide the proper training to core counselling team so that they will give all kind of assistance during counselling period. They act as a counselling manager and who deal all counselling queries and convert in admissions (Conversion in admission only done by these managers only).
- Faculty members act as external support just for getting contact details of potential candidates. This will not only relieve the counselling pressure of faculty members but also enhance the effectiveness of faculty members. This way, faculty members will give more output in R&D and academics. These counselling managers will work like business developer (This concept is also used by Bada Business) and this concept is more successful in Bada Business.
- Presently many colleges of Madhya Pradesh are struggling for admission due to many factors and irregularities in fee structure in various colleges is one of them. Every college of MP must adhere on fess declared by DTE and Fess regulation can be done by lobbing of good institutes.
- The career counselling centres will create reputation in the society and candidates would become natural brand ambassador of institute.
Dr. Irshad Ahmod Khan
Executive Director
Swatantrra Sahayak Foundation, Bhopal
